Fully decked out in Ferrari red, Madonna di Campiglio is all set to welcome the twenty-first edition of “Wrooom”, the traditional new year meeting with the press of the Ferrari Marlboro and Ducati Marlboro teams, that starts tomorrow, 11th January and runs until Friday 15th.The 2011 F1 and MotoGp Press Ski Meeting will host the first official outing in Ducati colours of Valentino Rossi. This will be Fernando Alonso's third trip to the “Pearl of the Dolomites” following his debut last winter and his appearance at the first Summer Wrooom (August 2010). Meanwhile Felipe Massa and Nicky Hayden are veteran visitors to this unique tourist resort in the heart of the Dolomites-UNESCO World Heritage Site.A packed program of events will give the crowds plenty of opportunity to get up close to the Ferrari Marlboro and Ducati Marlboro champions. Wrooom week gets underway at 17.30 on Tuesday by a public meeting with the Ducati pilots (17.30 Canalone Miramonti) and on Thursday with the Ferrari drivers (again at 17.30 at the Canalone Miramonti). Finally, on Friday at 16.45 the four champions will face off in their Panda 4X4s for a spectacular challenge on the ice track at the frozen lake. From Monday through Friday, Wrooom week will see skiing competitions, torchlight processions, press conferences, meetings with racing fans from around the world and exhibitions of the cars and bikes for a blend of official dates and fun time on the snow as the engines warm up for the start of the next F1 and MotoGp season.